Posts Tagged ‘advertising’

Dot-Com 3.0 Collapse Picks Up Speed As Twitter Burns

Tuesday, March 21st, 2017

Watching negative contributors burn provides the only realistic pleasure in a time when most things are corrupt. As noted here before, Dot-Com 3.0 is going bust because its advertising model prioritizes true believers who use the net a lot but are not large financial contributors to the economy, thus its advertising is declining in value.

Currently, Twitter is on the chopping block because in an effort to appeal to true believers, it has sacrificed the more interesting parts of its userbase:

The company shut down a total of 376,890 accounts in the last six months of 2016, Twitter said in its latest transparency report.

In doing so, it has pared down its constituents to include a group that may be artificially inflated by a large number of spam bots, upon which the service has based its user figures and the presumed value of its (flailing) advertising:

Twitter was last week hit by a report from professors at the University of Southern California and the University of Indiana that estimated that as many as 15% of the social media site’s 319m users were not human. That is nearly twice the company’s own estimate that up to 8.5% of its accounts are managed by “bots”.

The charge is particularly damaging for Twitter because it is already struggling to convince advertisers to return to its platform.

As illusions fall, a void is created into which new(er) media rushes, in particular the voices of individuals. The net may be overcoming the centralized caused by social media, which has not delivered the content or community that people desire. In particular, few trust their dot-com overlords to be anything but conniving, manipulative little Utopians hell-bent on control.

Social media, in response to flagging sales, went after the True Believers who tend to be employed in dead-end positions where they have a lot of time to waste on social media and therefore, represent the bulk of the traffic, despite being a relative minority in the world and having little social, cultural, political or economic influence.

This tendency overstated the importance of groups of these life failures such as SJWs, who seem to be losers in the dating and marriage marketplace as well as in the quest to do something useful with their lives. That in turn through a compliant media gave a boost to these views, but as their insanity emerged, the bulk of normal people fled from them, removing their power.

The upshot is that smaller blogs like this one may have greater importance in the future as people realize that wherever the herd is can be found only lies, and wherever exclusive groups gather, information of actual value is being transacted. The hierarchy of nature restores itself in the vacuum created by the failure of grandiose human designs.

Dot-Com 3.0 Collapse Goes Mainstream

Thursday, January 26th, 2017

As reported here before several times, the third revision of the internet boom is about to collapse because its advertising value is based on warm bodies, not specific customers, and so it is selling ads to debt-strapped cubicle slaves instead of viable consumers.

The industry has finally begun to formally recognize the failure of dot-com 3.0 by noting that advertising is not working, which explains the declining relevance and profitability of social media and other nu-web entities:

“I think the advertising world going forward is going to be filled with fewer, better ads,” Deep Focus CEO Ian Schafer said on the latest episode of Recode Media. “The display advertising market is going to crater. By giving away stuff for free for so long, we’ve created an ad economy that is bigger than it should be,” he added. Schafer says there’s a untapped value in “nonstandard” ads, meaning branded content and other forms of advertising on platforms such as Snapchat, Musical.ly, WeHeartIt and Imgur.

As the advertising industry recognizes that selling ads by the pound through services which appeal to bored workers and other people without power, influence or abilities, it will turn instead toward the bedrock of advertising in America: the (hopefully soon again) prosperous middle class. Social media, blog and video advertising is great for capturing bored office workers but useless for selling anything bigger than mugs and tshirts.

In the bigger picture, the dot-com 3.0 crash shows us the economic pitfalls of transition from a Leftist demand-based economy to a Rightist supply-based one: the Leftist method increases demand for currency, inflating it but creating phantom value, and return to a supply-side approach then forces a recalculation of value based on production, at which point all the ephemeral wealth disappears.

Trump is managing this process by carefully introducing economy boosters for every change he makes that subtracts away false economy, including cheap immigrant labor and federal hiring, so that the transition is gradual. While most are crowing over the Dow hitting 20,000 today, what this may signal is the market re-organization in anticipation of some rocky thresholds on the way back to production-based money.

Dot-Com 3.0 Crash Gains Momentum

Tuesday, January 10th, 2017

As the ad revenues fall because people realize that a dot-com 3.0 collapse is coming because the advertising numbers are fake and the customers not buyers, the industry is waking up and taking notice of the grim fact that the internet industry is moribund and will soon fall as the markets devalue fake assets:

There’s a peculiar tone emanating from the social media space. It’s a little hard to hear, but if you listen closely, it’s there none the less. That sound is the sudden gasp of realization that the most dominating reasoning and defense that encompassed the entire social media space may in fact being laid-to-waste right before their screens. That horror?

The eyeballs for ads model doesn’t work.

…A 300% increase in readership didn’t mean squat to paying advertisers because – all they were getting was the bill for more “ad sales” and no sales. So they in-turn are now stating: Thanks, but no thanks.

The “ads for eyeballs” model reveals the core weakness of capitalism: it can be captured by commerce itself through the idea of consumerism, which is that it does not matter who the consumers are so long as there are enough of them. If a company needs 5% of the market to survive, under this theory, it needs only a certain number of warm bodies.

However, industry is discovering that not all warm bodies are the same. The ideal audience remains the American middle class, who shop carefully for good values and are loyal to brands. The new urban audience of beige people buying trendy products because of a media blitz is not working because their tastes are fickle and their loyalty non-existent. Companies will go to their graves for the mistake of choosing this audience.

In the meantime, the businesses that thrive are as always those who hit that sweet spot with the valued consumers, which means that who matters more than raw numbers. As in philosophy and politics, a wave of realization is hitting the West that “equality” is a denial of reality and will lead to our doom.

Leftism Is A Business

Monday, November 14th, 2016

leftism_is_a_business

Uber-skeptics like the people who will survive this dark era in history tend to view all human interactions as businesses. This is not because they like business, but because they are realists: all people act in self-interest, and in civilization, since the primary skill required is to induce others to do things for us, self-interest requires acting for personal gain usually through deception.

In this mindset, we can debunk ideology by pointing out that it is a business, specifically a variation of the entertainment business. In entertainment, one creates images that makes consumers feel safe and content, and in order to experience that feeling again, they buy the product. However, in order to make the product appealing, the sellers must ensure that it never appears to be a product.

One notices over time that successful products center around a few themes. These involve what humans wish were true, including eternal youth, sudden wealth, narcotic romances, and other fantasies that involve the human being as the center of life, more important than its context, so that the brain feels safe in its significance as if that would hold back or at least diminish mortality and individuality. Essentially, entertainment fantasies focus on the individual being God or god-like,

If you wonder why Leftism resembles a religion, this is why: it is a replacement religion with human intent at its center instead of a divine being.

The central idea of Leftism is control, which one might describe as the replacement of structure with a linear centralized authority. Under control, the intent of this authority alone matters; it removes anything which competes with it by using the device of “equality,” which reduces those under its command to atomized beings who can be commanded with identical mandates.

This serves the convenience for control and in the case of people, isolates them in their own fears of offending control or missing its rewards, eliminating the structures of organic civilization which nurture it from within. Instead, they must become dependent on the controller and act as a mass that waits on control for commands.

Through this hybrid of religion and tyranny, Leftism, Inc. runs itself as a successful business that makes itself essential to the function of a civilization, but in so doing, removes any other option for order in a society. Like a parasitic worm, it enters through the heart, where people long for an end to risk, war, differences of ability and other sources of stress. Then it makes its way to the brain, where it rips out the nervous system and replaces it with a remote control that directly manipulates every part of the body to act in unison. This abolishes differences between the organs, turning the body to mush that responds jerkily and ineptly to commands, but the controller does not care. The zombie serves its intent, and therefore can be sacrificed, because only the intent matters.

This represents a different type of “game.” Normal healthy people seek to win the game of life by playing well and making themselves better in the process. Those who are dead inside instead quest for control, power and other tangible things they can manipulate. To do this, they destroy all order outside of themselves because it competes with their intent for importance. In fact, they adore having chaos and destruction all around because these only serve to emphasize the necessity of their intent, choices, whims, feelings and judgments. The ego sits in a blaze of glory formed by the incineration of everything good — because only good, not bad — competes with the self.

If you wonder why your world is a wasteland, with every normal function — jobs, government, art, culture, family and friends — perverted into a replica of the larger control structure, this is why. The West is a ruin because it is existential misery with excellent shopping. The soulless person says, “Hotdogs only a dollar! I love this country, such a bargain!” and then goes through life ignoring crises, and rationalizing the loss of time and autonomy as necessary for the highest value, which is then justified as being the shopping itself. This type of reversed order of thought is essential to surviving this time, but the most important parts of each person — the inner self — does not survive it, because it, too, is perverted into a control structure.

Leftism sells a highly successful product, equality, which makes every individual feel that they are safe even if they fail or do something degenerate. The Left sells acceptance, and this quickly morphs into a sense of being “good,” and this encourages people to feel good about themselves without needing to do anything to that end.

Since this product is eternally popular, Leftism sells it with a catch — a Devil’s bargain — in that in order to enjoy the product, users must pass it on to others like multi-level marketing, drug addiction or a street gang. The group defends itself and spreads benefits among its people, who are presumed to be “good,” and by the converse assumption, others must be “bad.”

This gives Leftists an identity: They take from the bad and give to the good. This suppresses both concerns over the inherent immorality of theft and gives people a new identity as Robin Hood styled social reformers, instead of merely neurotics who find life difficult and want to scapegoat others in order to force their way into society despite being fundamentally irrelevant to it.

As soon as it achieves traction, Leftism begins to resemble any other business, which is to say that it collects incompetence and weaponizes it by making each person fear for their own position, thus driving them into doing symbolic acts for the sake of appearing important, busy and competent.

If you wonder why Leftists are such fanatics, the basis of that psychology can be found in this development. They now feel accepted by society, but they must still demonstrate their place in the gang, and they compete among one another in a game of Who Is The Most Egalitarian. If one person liberates orphans, the next liberates retarded orphans, and the winner grants freedom and welfare to gay minority retarded disabled orphans. Whoever shows the most pity is the champion.

At the same time, this Office Space like dimension to Leftism — and indeed, to all control — creates a situation where all other political actors become coworkers. People trade favors, and prioritize “getting along with” one another above whatever job they are doing. This serves to further Leftism by co-opting normal people in because the Leftist will approach them as a colleague, trade favors, and then expect loyalty. This is how conservative movements are quickly absorbed into the Leftist morass.

When the Leftist empire reaches monopoly status, it tends to do whatever any business does when its productive years are over, which is sell out to a wealthier but directionless concern that will absorb its assets as a type of long term cash cow. The Leftists have held their competitions, and those who rose to the top make off with the funds, and then everyone else goes home to their bleak apartments in what are now Venezuelan-Soviet conditions. The civilization they parasitized is now effectively destroyed, but this does not stop each new generation from rising up to see what it can steal.

The only way to stop Leftism is to recognize it for what it is: tyranny by the unimportant, miserable, unhappy, neurotic and obsessive. In other words, those who are not the productive contributors and creators in a civilization have become a growth within it that hopes to take over. The rest oppress the best, which causes the best to drop out or leave, and renders that civilization into a wasteland of incompetence and solipsism.

That allows us to see what the true opposite of Leftism is, which is oppression of the rest by the best. When the best gain the upper hand, they tend to filter people into two groups, “useful” and “less useful or useless.” They then give positions of power to the former, and either disenfranchise or eject the latter. This creates a competence surge which can restore civilization.

It also puts people into stable positions within a hierarchy, eliminating the profit through social mobility gambit of the Leftist. Social mobility sounds good until one realizes that all but a handful of us every generation belong doing roughly what our fathers did. The exceptions can be promoted on an individual basis, but what the rest of us need are roles where we can excel without being destabilized.

Along those lines, creating an aristocracy and giving it wealth and power removes the motive to conquer within civilization by its leaders. They have everything they need, and did not receive it because of their expertise and thieving it, but for their expertise in making the best of imperfect situations. This indicates a moral inclination to do the best and avoid the type of small-minded, predatory and defensive behavior that Leftist leaders exhibit.

Our aristocrats were destabilized by events such as the Magna Carta, which limited their power and forced compromise with the commercial class. This in turn commercialized a great deal of the aristocracy, and gave rise to the shopkeeper class, who treated government as a business and not a quest to improve civilization in a gradual basis by rewarding its best and ejecting its worst. This created a mentality of treating society in a utilitarian manner, which naturally gave rise to the business-like thinking of the proletariat revolutionaries.

The rise of the shopkeeper class was unfortunate because while these were clever, especially with “making” money, they were not intelligent in the sense of being able to see a dozen moves ahead in the game. As a result, they specialized in short term decisions which created long-term problems, destabilizing society and allowing the ideologues to take over.

As usually happens, the rise of ideologues brought about instability because now, in addition to the task of being a good person and performing a role, people had to defend against ideological suspicion which was like a constant witch-hunt. This in turn made people inauthentic and driven by appearance, which pushed them further toward the ideologues in the search for a protector.

This type of “defensive personality” afflicts all societies where authority and power are not closely tied to realistic and long-term thinking such as the aristocrats display. This is the root of control: by making all people isolated and afraid, it compels them to obey, but in such a way that they rationalize it as their own choice.

As we see in the world of commerce, the best products do this as well. People go to the store and buy the bread that is always there because it is the convenient option, then rationalize the purchase by convincing themselves that they like it. Eventually the company realizes it will profit even further if it buys up or drives out all other brands. Leftism behaves in the same manner.

If the realization became widespread among the thinking people of our society that Leftism is a business, it would remove the aura of holiness which Leftism uses to induce people to believe in it. That mantle is how Leftism grows without its true nature being noticed, and when it falls, the raw profit motive will reveal itself.

The Dot-Com Boom Is Really Over Now

Wednesday, April 20th, 2016

A dot-com entrepreneur admits the grim truth about the nu-internet age:

But the bigger challenge for those who love writing and reading is that advertising in the digital space is slowing—and the problem gets much worse once most reading is done on phones. It’s simply easier and more efficient to run ads on Facebook or Snapchat, which have bigger audiences and better technology to match readers with things they want to buy or do.

In his argument, we are shifting to a model where people pay for content much as they once bought newspapers and magazines.

But advertising is slowing for another reason. It is that we have created a mass of proles who buy only certain things that are trendy, and so advertising is dead to them. They are on the internet to pass the time at their unnecessary jobs, most of which are creations of Government regulations and legal incentives.

The nu-internet empire was based on the idea that we could take every warm body, hook them up to a simplified internet like social media, show them ads and have a profitable new industry. But that is no longer happening. Why? Most of these people are do-nothings, and the ads do not affect them.

His wishful thinking is merely the latest admission by this industry that it is dying. With it collapses the Clinton miracle and the Obama “recovery,” as well as the myth of STEM narcissists in California saving us from our imminent collapse.

Superlatives

Friday, April 15th, 2005

You won’t need to buy another one. Always golden, soft and buttery. Everyone likes it, even the slow kid on the block. 300 horsepower. A favorite everywhere. All that you wanted, and much, much more! Never a dull moment. Can’t eat just one! Show them how far you’ve come. It’s everything you wanted, and more. You’ll never look so good as with — well, whatever product it is. We’re familiar, on a daily basis, with advertising bombarding us. What defines advertising? It makes us associate a product with a lifestyle or a success; the product is the sign, and what is promised is something far beyond it. Do you really imagine simply owning one type of car, shoe, watch or jacket makes someone without power or prestige into someone with those qualities?

Of course it does not. But advertising doesn’t work by appealing to the logical brain, but to our memory, which dutifully stores the association (a brand of beer, leggy blond hotties clustered around::a car, pulling up to a class restaurant and being recognized) and, when we’re exhausted or distracted and trying to make a decision, pops it to the top of the stack and we select it. Of course I’ll prefer that brand, or, maybe I can afford a nice big car. Advertising works by targetting the part of our minds that don’t get translated into clear “I’m buying this for the following logical reasons” discourse. It hits us below the level we can even put into words.

The same is true of politics. The best product in politics is one that links together a number of things we think of as good, and puts a symbol atop them that is something everyone can remember and agree is a “good thing.” We might call it hyperbole, or overstating the effect and importance of something, or we might call it a superlative, which is attributing to something a universal degree of power and worth, but really, it’s both, and more. Advertising and politics both use universal symbols that are not anchored at all in reality, but in images, in associations, in non-logical ideas that attract our unguarded emotions but not our critical thinking. This is the power of symbols, when redirected to a base level.

In literature and art, symbols abound, but usually, their purpose is complex: to associate a certain action with a certain abstract idea or tendency. Advertising and politics are much simpler: they want you to see a one-to-one correspondence between a symbol/product and a life you can leading, if only you select that one thing. It’s a good way to get led around by your nose, because you’ll notice that in advertising and politics, no promises are made. You’re allowed to make an assumption because the advertisers and politicians are vocal about the same assumption, but there’s no followup and no guarantee. Did they explicitly promise that if you buy a certain brand of beer girls will flock to you? No, but they showed you it happening in a certain case. Same with the car. You saw one guy buy the car, and immediately be thrown into a world of success. It’s not logic, but imagery.

The modern age has done away with magic and most of religion except the most dogmatic and unworldly type, the kind that promises eternal vacations if you just do what the god in question demands (note that older religions would encourage you to sacrifice to the gods, but there was no guarantee you’d get anything out of it; half the time they were still wroth with you, and the sacrifice was in vain). Modern politics, religion and advertising thus are quite similar in that they say that if you do a certain action in this world, forces from another world will make of you something in this world. Whether that other world is the realm of gods, of the political-economic machine, or of money and leggy bimbettes, really doesn’t matter. The unstated promise, based on assumption, is what keeps you coming back for more.

We’ll take an example symbol, not for the sake of assaulting it as illusion, but for demonstrating its effects, although it is clearly one of the more destructive illusions. Why did we go to war in Iraq? Why, because once the Iraqi people have freedom, they’ll be like us. They’ll see our way of life is the better one, and give up those primitive tribal superstitions. They’ll stop being unreasonable, and see it our way. What is freedom? It starts with democracy, but it includes economic competition and the ability to earn lots of money if you dedicate your life to it. It also includes emancipation of women, and of every ethnic group and in short, equality of us all, except in our competition for money, in which we assume the best will win. It’s a one-size-fits-all solution. Freedom. And doesn’t it just sound good?

You’ll note these are not promises; they’re assumptions. And they operate like magic. When we bring freedom to Iraq, all of its previous problems (which required a series of hardcore rulers until Saddam Hussein finally unified the place and began selling oil for a fair price to the English) will take a backseat. A life of prosperity will settle. Presumably leggy Arab bimbettes will gather around sports cars, and those who drink certain brands of beer can go home with the hottie daughters of Imams. Ignorance will vanish. But does adopting “freedom” really have anything to do with sex, ignorance, or prosperity? These can come from other sources as well, and obviously have, if the fecundity of the Iraqi populace is any suggestion. We’re not telling them freedom is a better way; we’re letting everyone assume it is, and promising our lifestyle in return.

Astute readers (good to see you again) will have noticed that advertising is amazing in that it predicts inward and physical changes in response to outward, symbolic options. There is no more nutrition in one brand of beer over another that makes you smarter, sexier, etc. Nor is there anything in one brand of car that makes your breath smell better, your muscles tighter, your testosterone more vigorous or your penis heartier (that’s another product, but read the two pages of fine print, in case it kills you). Advertising and politics redirect our belief in a thought process geared toward the right answer, and supplants it with something which suggests a universal right answer, but in reality, only sells a product. It methods is this same superlative hyperbole that we see in the belief that democracy/freedom will somehow conquer the world and make it a safe, Utopic place.

You can even see this merely in how we define “freedom” and “democracy.” Democracy means government by vote; it doesn’t guarantee that those votes are intelligent, or that intelligent solutions come from it. We associate it with “freedom,” meaning civil rights, but those don’t ensure that what is best is done; they only grant us a defense against government. In short, with democracy/freedom, we’ve gone from trying to do what is right to trying to do what protects us against wrong. Our only direction is defensive. But when you package that up as a perfect cure for all ills at once, it sounds good. And then when out of the forty thousand words spoken aloud you hear daily, the loudest voices babble on about “freedom,” you follow that carrot even though you haven’t been promised any real effect. Just an image, a shining image, one that tugs at your emotions. Have you been sold an illusion?