Dot-Com 3.0 Crash Gains Momentum

As the ad revenues fall because people realize that a dot-com 3.0 collapse is coming because the advertising numbers are fake and the customers not buyers, the industry is waking up and taking notice of the grim fact that the internet industry is moribund and will soon fall as the markets devalue fake assets:

There’s a peculiar tone emanating from the social media space. It’s a little hard to hear, but if you listen closely, it’s there none the less. That sound is the sudden gasp of realization that the most dominating reasoning and defense that encompassed the entire social media space may in fact being laid-to-waste right before their screens. That horror?

The eyeballs for ads model doesn’t work.

…A 300% increase in readership didn’t mean squat to paying advertisers because – all they were getting was the bill for more “ad sales” and no sales. So they in-turn are now stating: Thanks, but no thanks.

The “ads for eyeballs” model reveals the core weakness of capitalism: it can be captured by commerce itself through the idea of consumerism, which is that it does not matter who the consumers are so long as there are enough of them. If a company needs 5% of the market to survive, under this theory, it needs only a certain number of warm bodies.

However, industry is discovering that not all warm bodies are the same. The ideal audience remains the American middle class, who shop carefully for good values and are loyal to brands. The new urban audience of beige people buying trendy products because of a media blitz is not working because their tastes are fickle and their loyalty non-existent. Companies will go to their graves for the mistake of choosing this audience.

In the meantime, the businesses that thrive are as always those who hit that sweet spot with the valued consumers, which means that who matters more than raw numbers. As in philosophy and politics, a wave of realization is hitting the West that “equality” is a denial of reality and will lead to our doom.

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6 Responses to “Dot-Com 3.0 Crash Gains Momentum”

  1. EX says:

    It seems that political change in the west could induce quality change in other areas as well. This article is somewhat hopeful at least.

    • Any change will become a metaphor that spreads to other areas.

      For example, if classical music reverts from novelty (individualism/humanism) to being evocative of reality (realism, translated from the philosophical to the artistic, and not the somewhat dubious artistic movement named “realism”) then other forms of art, and thought, including politics, will feel the ripple effect.

  2. thordaddy says:

    These “businesses” who once aimed at a targeted market went “global” and now watch their original target market eraced. The anti-business ideologically manifests.

  3. -A says:

    Some fine nerds with a lot of time on their hands need to get to work developing the replacement for spoogle. They could push whatever they want if they do. With how much of a farce spoogle was from the get go, I can’t believe it didn’t happen sooner.

    • The real problem, it seems to me, is that a search engine has to be developed on a vast scale, with tens of thousands of servers on a fast pipeline. DuckDuckGo is a decent Google/Bing replacement.

      There is a way around this, to some degree. Google indexes a lot of stuff that could be left off of a high-functioning search engine, starting with Wikipedia and social media.

      • -A says:

        But spoogle is going to go out of business without their ad revenue. There will effectively be nothing left. Perhaps Bing but, I don’t know if Microsoft will be willing or able to keep that up. I am sure that with the many underground radio groups and “free ISP” (which is really for a private and free VPN/Bot Net kind of thing though they will never admit it) could find some way of making money for their own interests if they come up with a replacement. Then again, they could also hack into our computers if they are black hat types.

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