Furthest Right

How the crowd drags down a winner

As recently as July 2005, Google was ahead of Yahoo in market share by just six percentage points, at 36.5 percent to 30.5 percent, according to comScore, the market research company. Today, however, that advantage is much wider, at 63 percent to 21 percent.

“You almost feel sorry for Google,” said Danny Sullivan, editor in chief of Search Engine Land. “They’re doing a good job and people are turning to them. But when they pass 70 percent share, people are going to be uncomfortable about Google becoming a monopoly.”

It estimates that Google has 72 percent of the United States market, versus 17.9 percent for Yahoo. Microsoft’s two search services, MSN and, constitute a distant third, at a combined 5.4 percent.


When you get too big, they turn on you.

When you get big enough, they each want a part, and flood you with parasites.

Google’s search engine is better than its competitors. They seem unable to act because of management and not technological issues.

So it surges forward as they flounder.

But the crowd always likes to tear down the top dog, so it can believe that some magic force raises up the little guy.

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