Why Social Media Is Dying

Over the past few months, it has become apparent that social media and real life are increasingly diverging. The proof of this is that people in real life — a wide range of classes, backgrounds and outlooks, but generally effective people and not mouth-breathing attendees to the civilization process — are interested in the stuff that social media ignores, and vice-versa.

This suggests a widening disconnect between the online audience and the real world. As said in the past, the internet is the new daytime TV, and it has taken over media by turning into television-level clickbait, i.e. the lowest common denominator tabloid fodder that sparks human interest. This will only increase the polarization of America and Europe leading to Balkanization as democracy and its clever little plans fade.

All of this is dancing around the permanent dot-com doom, which comes from the simple fact that less than 10% of people represent nearly all of the internet activity. This means that all internet statistics are fake to the core.

For example, looking over social media, we can see the following over-represented groups: baristas, food service workers, the retired, the lonely, those on disability payments for mental illness, unsuccessful college students, basement neckbeards, people recovering from injuries and recently divorced people. In other words, just like daytime TV was in the 1980s, it is a solace for the lonely.

This means that people who are having successful lives — achieving goals, doing interesting things, conquering fears, meeting people — are nowhere to be found. They may stop in to check email and do some shopping, maybe read the news, but the most desirable audience for advertisers is totally absent from the net itself.

Looking at this, we can see that the coming internet industry collapse will be vast and result in massive economic damage as the economy adjusts to having lost hundreds of billions of dollars in formerly perceived value — overnight. The dot-com guys have known this was coming since 2008, when the first studies of this kind came out.

A cascade will follow as other over-rated industries, based on participation by people who turn out to have no money and no social influence, also collapse. Entertainment is on the chopping block. A “successful” album engages a third of a percent of the population. How is that anything but entirely fake, given that the rest seem busy with entirely different things?

Business leaders will find out too late that now that our country is no longer homogeneous, and that equality has driven the natural leaders away from most public spaces, the people they are counting on as customers are in fact not customers but lonely, broken people wasting time and waiting to die. In addition to being tragic, this is a failure of a business model.

Tags: , , ,

12 Responses to “Why Social Media Is Dying”

  1. Jpw says:

    So the Internet could kill Jerry Springer? I fail to notice the downside.

    • The internet will most likely kill off some fat demotic product industries and then itself collapse under the weight of irrelevance. With newspapers and entertainment pared down and hopefully bankrupt, the internet bankruptcy will remove the grossest side of consumerism, which is opinion sales masquerading as quasi-art “entertainment.” All of it is goo for drones.

  2. slwsnowman40 says:

    Social media has always been the equivalent to 1980s daytime TV. All you have to do is look at who’s on it all the time and it is the people that have the most time on their hands.

  3. To note here is that the entertainment industry couldn’t deliver Hillary the election, and not for lack of effort on its part. A reasonable guess is that those Americans who actually look up to diverse Black criminals, young woman singers who affect moral insanity, and so on for guidance aren’t together enough to vote or do much of anything else, and in any case are relatively few in number.

    • The weakness of the Left is usually that “the base” does not get “energized,” meaning psyched for confrontation enough to go vote. The constant shilling that Clinton had the election in the bag made this worse for them, it seems.

    • Asian Reactionary says:

      The only singer I cared about was Taylor Swift, and she seems to have remained free of evil. So far.

  4. McGarrett says:

    I deleted my social media accounts 8 years ago during my freshman year of college. I knew something was off as a teenager when people would say things to you over MySpace/Facebook that they’d totally brush off in person. Very Twilight Zone-like behavior.

    Over the years I’ve read some very informative studies on the first-generation of social media users. If you want a scholarly/based look at the long-term damage it’s done, start here:

    1.) Alone Together: Why We Expect More from Technology and Less from Each Other by Sherry Turkle (2012)

    2.) The Narcissism Epidemic: Living in the Age of Entitlement by Jean M. Twenge and W. Keith Campbell (2010)

    3.) The Shallows: What the Internet Is Doing to Our Brains by Nicholas Carr (2011)

    Somewhat off-topic but I remember the night I went into Blockbuster Video and the clerk said they’d be closing down for good in a week. Don’t know if it’s a sign of getting older, but I miss the communal aspect of going to a video-store. Bumping into people you knew/exchanging suggestions and chewing the fat. Aside from helicopter-parent-dominated sporting events, it may’ve been the last thing that really brought families together on a weekly basis. The internet has just eviscerated so many industries: music, movies, mercantile etc. People don’t want to get off their ass to do anything anymore.

    • james wilson says:

      That touches a subject that Tocqueville explored, one of only two which he struggled with proper language to convey: that democratic equality would connect men shoulder to shoulder and in doing so create greater barriers between them than the inequality of life under princes and oligarchs ever did.

  5. Cynical Optimist says:

    To focus on one aspect of your post…people want to fantasize via social media and entertainment about doing awesome things, but they don’t realize that the people do g all those awesome things have given themselves to a pursuit (music, sports, business, whatever), and thus lead very different lives. The uncomfortable truth is that to be awesome you have to be willing to shed your old entertainment addicted self…or in a sense (which may be not just metaphorical, but psychologically as well) you have to be willing to die.

    I struggle with this myself and it’s one reason I’m trying to cut down my Internet exposure and alcohol consumption, among other things.

  6. Max says:

    We have a new generation which has never known anything but constant connectedness – it is the new normal. I have heard that the tide is turning and that offline is set to increase in perceived value, becoming exclusive. The more valuable content of the web is moving underground and will become increasingly hidden for public view. This is a natural development in regard of current trends. As the novelty fades, public fora and social media will only be populated by desperate people with a lack of options, as you describe. Those who value their time and energy have no desire to communicate or be critiqued by random idiots, causing a process of natural segregation.